Building Cultural Moments For Bands And Brands We Love.

Yours Truly is an independent creative shop based in Los Angeles.

We don’t do content. There is enough of it. We tell slow stories that stick with you like a song, and last like a letter. There’s never enough of that.

Yours Truly Original Series adidas originals: New ‘Songs From Scratch’

The latest in Yours Truly’s celebrated singles series pairs “Harlem Shake” producer, Baauer, with chart-topping “Trap Queen” MC, Fetty Wap

Watch their ‘songs from scratch’ spring to life

A Week With

Neon Indian

“Yours Truly have been creating mesmerising video portraits of almost every emerging musician you’ll have been excited about since 2009.”

Dazed Magazine

Original Branded Film Series Ray-Ban: Never Hide Films

Yours Truly helped Ray-Ban make its first foray into narrative film with a curated series of shorts that pairs emerging directors with buzzing musicians.

Watch Now

New Series Apple Music: Beats 1 Radio Documentary

A Yours Truly produced hour long radio documentary for Apple Music (Their first in history)

Listen on iTunes

Documentary Red Bull Music Academy: Beat:Repeat NYC

An 8-Part original series documenting iconic NYC anthems, and the drum machines that made them.

Watch the Series

“The team at Yours Truly has cultivated a raw-yet-sleek, intimate documentary style that’s reinventing what music videos can be.”

Wired Magazine

Curation Ray-Ban Hub: Retail Space Launch

We helped launch Ray-Ban's first ever North American retail space in SoHo, NY.

See the work

“You leave with a sense that you’ve learned more about a musician’s creative process, where they’re coming from, why they’re doing what they’re doing, and how. It’s meaningful storytelling that stays evergreen, and YT is carving out a special space to host it.”

Cool Hunting

Documentary Yours Truly Favorites

Play the hits! Some of our favorite editorial features of the last few years with Miguel, Kindness, Toro y Moi, Future Islands, Lee Fields and Little Dragon.

Check it Out