Building Cultural Moments For Bands And Brands We Love.
We don’t do content. There is enough of it. We tell slow stories that stick with you like a song, and last like a letter. There’s never enough of that.
Yours Truly Original Series adidas originals: New ‘Songs From Scratch’
The latest in Yours Truly’s celebrated singles series pairs “Harlem Shake” producer, Baauer, with chart-topping “Trap Queen” MC, Fetty Wap
A Week With
Nico Yaryan
“Yours Truly have been creating mesmerising video portraits of almost every emerging musician you’ll have been excited about since 2009.”
Dazed Magazine
Original Branded Film Series Ray-Ban: Never Hide Films
Yours Truly helped Ray-Ban make its first foray into narrative film with a curated series of shorts that pairs emerging directors with buzzing musicians.
New Series Apple Music: Beats 1 Radio Documentary
A Yours Truly produced hour long radio documentary for Apple Music (Their first in history)
Documentary Red Bull Music Academy: Beat:Repeat NYC
An 8-Part original series documenting iconic NYC anthems, and the drum machines that made them.
“The team at Yours Truly has cultivated a raw-yet-sleek, intimate documentary style that’s reinventing what music videos can be.”
Wired Magazine
Curation Ray-Ban Hub: Retail Space Launch
We helped launch Ray-Ban's first ever North American retail space in SoHo, NY.
Original Short Doc for RBTV Red Bull Media House
Om’Mas Keith: Across the Board tells the story of Grammy® Award winner Om’Mas Keith and his journey from a humble avant-garde jazz upbringing in Queens, NY to becoming one of today’s most in-demand producers and collaborators to artists like Erykah Badu, Frank Ocean, John Legend, and more.
“You leave with a sense that you’ve learned more about a musician’s creative process, where they’re coming from, why they’re doing what they’re doing, and how. It’s meaningful storytelling that stays evergreen, and YT is carving out a special space to host it.”
Cool Hunting
Documentary Yours Truly Favorites
Play the hits! Some of our favorite editorial features of the last few years with Miguel, Kindness, Toro y Moi, Future Islands, Lee Fields and Little Dragon.
