We Don’t Do Content.
There’s enough of it. We create deeply resonant cultural moments, and beautiful, shareable stories. There’s never enough of those.
Original Content Series adidas originals: ‘Songs From Scratch’
The latest in Yours Truly’s celebrated singles series pairs Clairo with LA native Cuco.
A Week With
Robert Glasper
“Yours Truly have been creating mesmerising video portraits of almost every emerging musician you’ll have been excited about since 2009.”
Dazed Magazine
Film & Photography Spotify: RISE
Yours Truly directed and produced the series’ three films (featuring Joji, King Princess and Lil Baby), and shot the principal campaign photography showcased across the web and via an international billboard campaign.
Radio Documentaries Apple Music: Beats 1 Radio Documentary
Yours Truly produced hour long radio documentaries for Apple Music (including their first in history - our pilot episode spotlighting Blood Orange)
Original Content Series Red Bull Music Academy: Beat:Repeat NYC
An 8-Part original series documenting iconic NYC anthems, and the drum machines that made them.
Content & Events Vinyl Me, Please. - Record of the Month
A series of films and activations to celebrate VMP's record of the month.
“The team at Yours Truly has cultivated a raw-yet-sleek, intimate documentary style that’s reinventing what music videos can be.”
Wired Magazine
Experience Design & Creative Direction Ray-Ban Hub: Retail Space Launch
We helped launch Ray-Ban's first ever North American retail space in SoHo, NY.
Immersive Theatre Ray-Ban's 13th Hour
Ray-Ban’s “13th hour” was a feast for senses you didn’t know you had. A deeply immersive, extra-sensory experience to bring the brand’s global campaign to a close.
“You leave with a sense that you’ve learned more about a musician’s creative process, where they’re coming from, why they’re doing what they’re doing, and how. It’s meaningful storytelling that stays evergreen, and YT is carving out a special space to host it.”
Cool Hunting
Original Content NOWNESS: Sunrise, Sunset
Sunrise Sunset captures the sound and sight of sunlight through a series of films, photographs, stories, and sessions produced by Yours Truly in partnership with Nowness.
