Building Cultural Moments For Bands And Brands We Love.

Yours Truly is an independent creative shop based in Los Angeles.

We don’t do content. There is enough of it. We leverage deeply collaborative relationships with the most inspiring makers and doers to create beautiful, shareable stories, and deeply resonant cultural moments. There’s never enough of those.

Original Content Series adidas originals: ‘Songs From Scratch’

The latest in Yours Truly’s celebrated singles series pairs producer, Terrace Martin, with St. Louis rapper SMINO.

Watch their ‘songs from scratch’ spring to life

A Week With

Robert Glasper

“Yours Truly have been creating mesmerising video portraits of almost every emerging musician you’ll have been excited about since 2009.”

Dazed Magazine

Original Content Series Ray-Ban: Never Hide Films

Yours Truly helped Ray-Ban make its first foray into narrative film with a curated series of shorts that pairs emerging directors with buzzing musicians.

Watch Now

Radio Documentaries Apple Music: Beats 1 Radio Documentary

Yours Truly produced hour long radio documentaries for Apple Music (including their first in history - our pilot episode spotlighting Blood Orange)

Listen on iTunes

Original Content Series Red Bull Music Academy: Beat:Repeat NYC

An 8-Part original series documenting iconic NYC anthems, and the drum machines that made them.

Watch the Series

Content & Events Vinyl Me, Please. - Record of the Month

A series of films and activations to celebrate VMP's record of the month.

See the Work

“The team at Yours Truly has cultivated a raw-yet-sleek, intimate documentary style that’s reinventing what music videos can be.”

Wired Magazine

Experience Design & Creative Direction Ray-Ban Hub: Retail Space Launch

We helped launch Ray-Ban's first ever North American retail space in SoHo, NY.

See the work

Original Content Tennis - Yours Conditionally

In partnership with Vinyl Me, Please we wrote and directed a short film for the physical release of Tennis' latest album, Yours Conditionally.

Check it Out

“You leave with a sense that you’ve learned more about a musician’s creative process, where they’re coming from, why they’re doing what they’re doing, and how. It’s meaningful storytelling that stays evergreen, and YT is carving out a special space to host it.”

Cool Hunting

Original Content Yours Truly Favorites

Play the hits! Some of our favorite editorial features of the last few years with Miguel, Kindness, Toro y Moi, Future Islands, Lee Fields and Little Dragon.

Check it Out