adidas originals: Creator Camp

Creator Camp

The inaugural Songs From Scratch Creator Camp with adidas originals was curated in partnership with Tunji Balogun, and his Keep Cool label who tapped their network to bring a mix of Grammy winners, platinum songwriters, and artists on the rise. Over sixty musicians came together for one week in Los Angeles to record eighty songs.

“Just had one of the best weeks of my life writing songs in a mansion with an insanely talented group of artists.”

-Charlotte Day Wilson

“As a creative, as a dream chaser it’s so easy to get lost & forget the true meaning of why we even do this thing! This whole week put that into perspective.”

-Ginette Claudette

“Camp felt like a trip to the moon and everyone there were avatars on a huge playground!”

-Varren Wade

Custom Merch

At camp, creators met 1:1 with house stylists Chloe & Chenelle in a bespoke product styling suite to build looks from adidas House of Classics, pieces customized on-site by our stylists, and a Creator Camp capsule collection designed by Yours Truly.

Experience

A diverse staff of chefs, fitness instructors, and healers provided creators with ample opportunities to recharge and refocus during a busy week of sustained creativity. Twenty-one meals from 6 LA chefs, seven happy hours from leading LA mixologists, five days of healing from Reiki to massage to Acro-Yoga.

adidas Sound Labs

Creator Camp provides an opportunity for young people to share space with creatives that are living out their dreams, showing the students what is possible. A range of accomplished, versatile mentors from across creative disciplines led students in practice-based workshops.