adidas originals: Songs From Scratch

Songs from Scratch is a collaboration between Yours Truly and adidas originals that documents and delivers new songs, from scratch.
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Songs from Scratch is branded content that is received by the press and fans as pure editorial.

Fetching accolades from NPR, Pitchfork, Grantland and more, the series wins with a simple recipe: newsworthy content from artists fans care about.

Artists include: Chance the Rapper, Spoon, Dj Quik, Fetty Wap, Tinashe, Kelela, Baauer, Danny Brown, Joey Bada$$, Araabmuzik, Chet Faker, Kehlani, Goldlink, and more.

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http://vimeo.com/116212514
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Each episode produces a bundle of assets: a brand new song, original artwork, and a short film that takes fans inside the studio.

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“Yours Truly’s Songs From Scratch series has been responsible for some truly great pieces of music.”

_Stereogum

“Is this the greatest thing adidas has gifted us with since Sambas?”

-Grantland

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“The Songs from Scratch series is the gift that keeps on giving.”

_Fact Mag

“Another inspired pairing courtesy of Songs From Scratch.”

_Fader

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