adidas originals: Songs From Scratch

Songs From Scratch is an ongoing series of in-studio collaborations where musicians work together to produce new songs, from scratch.
Play

Each episode produces a bundle of assets: a brand new song released globally on streaming platforms, original artwork, and a short film that takes fans inside the creative process.

Artists include: Chance the Rapper, Spoon, Dj Quik, Fetty Wap, Tinashe, Kelela, Baauer, Danny Brown, Joey Bada$$, Araabmuzik, Chet Faker, Kehlani, Goldlink, Smino, Mura Masa, Moses Boyd, Terrace Martin, Raphael Saaqid, D.A.M.E. DOLLA, Snake Hips, Jeremih, Shlohmo, Tory Lanez, Clairo, Cuco, Chynna, OKLOU, How to Dress Well, Brasstracks, Khalid and more.

Play
Play
Play
Play
Play
http://vimeo.com/116212514
Play

Songs from Scratch is branded content that is received by the press and fans as pure editorial.

Fetching accolades from NPR, Pitchfork, The New York Times and dozens more, the series wins with a simple recipe: newsworthy content from artists fans care about.

Organic earned media wins like Spotify's weekly Times Square billboard, Beats 1 Radio World Record, and Pitchfork's 'Best New Music' have all been ways the series has been celebrated.

Play

“Yours Truly’s Songs From Scratch series has been responsible for some truly great pieces of music.”

_Stereogum

“Is this the greatest thing adidas has gifted us with since Sambas?”

-Grantland

Play
Play

“The Songs from Scratch series is the gift that keeps on giving.”

_Fact Mag

“Another inspired pairing courtesy of Songs From Scratch.”

_Fader

Play