Spotify: RISE Campaign

Last year, Spotify Group Creative Director, Mark Pytlik, tapped Yours Truly Creative to revamp its signature artist development program, RISE, that supports new artists and gives fans a peek behind the scenes of their journeys.

Yours Truly directed and produced the series’ three films (featuring Joji, King Princess and Lil Baby), and shot the principal campaign photography showcased across the web and via an international billboard campaign.

One of the films, a thrilling high-concept sci-fi documentary on the R&B lothario JOJI, was ripped from inside the Spotify app and has garnered over 750k plays on Youtube.